A quick update on the case Muhammad Ali Enterprises, LLC brought against Fox Broadcasting Company for false endorsement and right of publicity for allegedly using Ali's likeness without permission in a Super Bowl commercial.
The case was originally brought in federal court in the Northern District of Illinois in October 2017. Fox moved to transfer (and Ali agreed), as the offending commercial was shot in California, where Fox's offices are, and most of the witnesses and documents were there as well. The case was transferred to the Northern District of California in November 2017.
Fox filed its answer with general denials in November and no other significant action has gone on in the case.
For a summary of the complaint, please see my earlier blog entry.
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